Indonesia digital-economy scale: caution for MSME platform dependency | SR8 Insights
Indonesia digital-economy scale: caution for MSME platform dependency. Large digital-economy statistics mask heterogeneity — platform dependency creates concentration risk. Indonesia's digital-economy scale is structurally significant, but national aggregates can obscure fragile unit economics at MSME level. Leadership evaluating Indonesia entry should model platform fees, payment timing, logistics reliability and customer acquisition costs — not only gross merchandise value headlines.